Welcome

You have been chosen to participate in our online survey to help reassess and better define your brand. This survey should take less than 10 minutes to complete.

As you read the responses you will probably find that some questions and responses in this survey are a little unconventional or don’t seem like they apply to your business. Please just go with your gut and select the responses that best fit your current perspective of your organization's brand.

Participation in this study is completely voluntary however, we would love to learn your opinions. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate across your organization. While all responses are calculated/shown, they are not displayed or identified per Individual. Thank you for taking a few minutes of your time to help us shape your brand's story.

Get Started
1
Which statements best describe our organization's brand?
Click and drag a statement from the bottom list into one of the fields below.
Click the "Next" button to move to the next question.

  1. As a brand, we most highly value people who are:

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    • Trustworthy
    • Independent
    • Intelligent
    • Goal-oriented
    • Resourceful in getting around the rules
    • Motivators of change
    • Down to earth
    • Loveable
    • Fun
    • Caring about others
    • Creative
    • Politically savvy
    Next

  2. Our brand prides itself on:

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    • Doing things the right way
    • Being innovative
    • Continual learning
    • Making a difference in the world
    • Doing things in unconventional ways
    • Making magic happen
    • Treating everyone equally
    • Sharing feelings and personal experiences
    • Having fun
    • Caring for others
    • Being imaginative
    • Having power and prestige
    Next

  3. The founders of our brand believe(d) in:

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    • Finding a positive aspect to every situation
    • Blazing a new trail
    • Ongoing research
    • Being the best
    • Being unconventional
    • Being managers of transformation
    • The dignity of the common man or woman
    • The importance of love and friendship
    • Enjoying the work itself
    • Sacrificing for the sake of others
    • Expressing their creativity
    • Following established rules
    Next

  4. Our organization's products and services help its customers feel:

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    • Safe
    • Unique
    • Knowledgeable
    • Capable
    • Wild
    • Magical
    • Okay just as they are
    • Attractive
    • Happy
    • Caring
    • Artistic
    • Powerful
    Next

  5. As a brand, we want our customers to value our:

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    • Optimism
    • Pioneering spirit
    • Expertise
    • Can-do spirit
    • Revolutionary spirit
    • Capacity to work miracles
    • Everyday touch
    • Sense of style
    • Sense of fun
    • Sense of humanity
    • Creativity
    • Solid reputation
    Next

  6. Our products help our customers:

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    • Do honorable things
    • Display their uniqueness
    • Learn about themselves and the world
    • Achieve
    • Express their outrageous side
    • Transform situations
    • Fit in
    • Find love
    • Have a good time
    • Take care of others
    • Express themselves
    • Control situations
    Next

  7. Our brand's products are used:

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    • To put things right
    • To express individuality
    • To learn
    • To excel
    • To rebel against convention
    • To fit in
    • To find or express love
    • To experience joy
    • To nurture
    • To express creativity
    • To fulfill responsibilities
    • To stimulate change
    Next

  8. Effective marketing for our brand would associate it with:

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    • The simple life
    • Expanded possibilities
    • Wise people
    • Strength
    • Edgy images
    • Magical moments
    • Ordinary people
    • Sensuality
    • Joking around
    • Nurturing
    • Artistry
    • A position of high status
    Next

  9. What most differentiates our brand's products from our closest competitors is:

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    • Their great wholesomeness
    • A more individual approach
    • Better research and quality testing
    • Their toughness
    • How revolutionary they are
    • The way they transform lives
    • How affordable and accessible they are
    • How luxurious they are
    • How much fun they are
    • They enhance the ability to care well for others
    • How stylish they are
    • Their prestige
    Next

  10. If our brand were to come to life, it would be the type of person who is:

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    • A simple good person
    • An individualist
    • An expert guru
    • A winner
    • A really wild guy or gal
    • A miracle worker
    • An ordinary Joe or Jane
    • A glamorous leading lady or leading man
    • A jokester
    • Caring, unselfish, nice guy/gal
    • An artist
    • The boss
    Next

  11. Describe what you feel is meaningful about what our brand stands for or provides to its customers?

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    Next

  12. What would the world be missing if our brand did not exist?

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  13. What proprietary attributes, methodologies, technology or practices make our brand unique?

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    Next
  14. Please complete this field before continuing
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